Having created your campaign, and having got it exactly how you want it, you now need to select who'll receive it and when.
This is the fourth step of the campaign creation process, Contacts.
Who receives your campaign
Once you've created some of your own address books, you'll be able to use this page to choose who receives your campaign, as shown below.
For now, seeing as you're probably sending your very first campaign, choose Contacts in your test address book (this will include your own email address and any others that you've sent test sends to).
Address books and segments
- Address books are lists of email addresses (contacts).
- A segment is a list of contacts who meet particular criteria such as age, location or open/click activity on your campaigns.
Campaigns can be sent to one or more address books, and/or to one or more segments.
When your campaign is sent
You can choose for your campaign to be sent immediately, or at some scheduled time in the future. For now, choose Immediately. If you do want to send scheduled campaigns, you may want to check that your account is set to the right timezone in the My account section.
You can also choose to ReMail the campaign; this will create a copy of the campaign and send it again a few days later to anyone not tracked as opening the email. Leave this set to No for your first campaign.
Triggering followup campaigns
Once you have set up some triggered campaigns, you will also be able to set up triggered emails based on contacts opening, replying to, or clicking on links in the campaign.
Now your campaign is all set up and ready to go, it's time for one last review to make sure it's all set up as you want. So click on Save & Continue to proceed to the review page.
Review and send
When ready and happy with everything, click on the Save & continue button.
The campaign details are then displayed for you to check and review before sending.
When ready, click on the Send campaign immediately button. A final warning confirmation is displayed.
Clicking on the Confirm button will send the campaign and take you to the confirmation page.
The campaign is moved to the outbox while processing occurs, and this is shown by the indicator displayed under the outbox's 'Status' column.
Once the send's completed, the campaign will appear under the 'Sent' tab.