Campaign setup is the first step of our five step campaign creation process.
The five step campaign creation process
You will now start our five step campaign creation process. Throughout this process you can see the name of the step, the name of the campaign, and what step you're on. Throughout the process you can use the « Back link to go to the previous step, and the Save & Continue button to move forward.
On the campaign setup page you can specify:
This is the subject line of the email as it will appear in your contacts' email client. Try to get all the important information in the first 60 characters of the subject line.
Friendly from name
This is the name that your email will appear to come from.
As a new account you won't be able to change this; but later on you can upgrade to have a customised domain name to send from.
Optional forwarding address
If someone replies to your email campaign, the replies will be stored in our system - you can access these through the reporting section. If you enter an email address here, the replies will be forwarded to this address.
As you enter these, you'll see the image on the right update showing how this might appear in someone's email inbox.
When you're happy with the settings, click Save & Continue to start working on your email content.
More options with the campaign setup
The campaign setup page has a few more features, that you might want for future campaigns.
You can send multiple versions of your campaign out to a small section of your mailing list, and based on open/click rates have the best version sent to the rest of your list automatically.
Dynamic subject lines and personalization
If you have data saved against your contacts, you can use this to personalize the subject line or from address; for example you can have the from name as the contact's account manager, or a different subject line for users in a particular postcode area.
If your campaign is to be sent based on a trigger (such as someone signing up to a mailing list, or clicking on a particular link), then the setup process is slightly different. Click on the Campaign settings button to change the campaign to a triggered campaign.
If your email is to be sent out with a different character set (for example Cyrillic, or Chinese), this can also be set under Campaign settings. For most users, the optimum set to use is 'Unicode (UTF-8)'.
Text only campaign
Most campaigns have two styles of content: an HTML version and a plain text version. If you only want a plain text version, this can also be set in Campaign settings.