You can insert a link into your campaign that when clicked on will open a form for the user to forward the email to a friend or colleague.
The option to add links appears on the ribbon whenever you are working on text or images. When adding links to text, first type the text into your email, then select that text before clicking the Link button and choose Forward to a friend from the menu of the window that pops up.
A forward-to-a-friend link can have the following aspects set in the Add a link screen:
- Color - choose what color your links should be to make them stand out from the surrounding text; common practice is for links to be blue
- Underline - choose whether or not your links are underlined
- Text - the words that should be linked
The text preview shows how this link will appear in the campaign.