What is the "Replies" report?

The reporting overview page includes a list of replies as a response to any given campaign. When a recipient replies directly to a campaign their response is logged directly into the report.

Drilling down into the report will display all the email recipients who have sent you a reply.

This screen is split into three areas:

  1. Replies - these are actual replies sent to you, perhaps asking a particular question. Sometimes your email recipients use this method to unsubscribe instead of using your unsubscribe link. Because of this, it is very important that you review your replies on a regular basis. If a request has been made to be unsubscribed, then you can use the checkbox to the left of each email recipient to select the relevant contacts and use the UNSUBSCRIBE button to process their request. Occasionally you may find automated replies in this section. The reason for this is because the reply does not conform to standard email pattern. These replies can also be forwarded to an email of your choice specified during the creation stage and within the campaign settings screen.
  2. Auto Replies - these are automatic replies that have been set by the email recipient to go to every email received. This is quite common in respect of general email addresses such as info or sales @. These replies are not forwarded to the email you specify in the campaign setting screen.
  3. Challenge Replies - these are replies sent by Sender Verification tools such as Spam Arrest. These emails are sent to reduce spam in the email recipient's inbox. You will generally need to enter a code of some description in order for your original email to be accepted by your email recipient. These replies are not forwarded to the email you specify in the campaign setting screen.

    Attachments in replies:
    If someone has attached something to their email you will now find any attachments ready for download in the reply area. Incoming emails are virus scanned and any suspicious attachments will not be available for download.


If you have set a forwarding address for campaign replies attachments will not be forwarded until you have enabled attachment forwarding in the My Account area.


Clicking on the DISPLAY button will show a drop-down. You can change the order the emails are displayed in by using the Sort By drop-down. You can also change the number of emails you see on a page by using the Page Size drop-down.


Clicking on the Export drop-down allows you to either export the contacts as CSV or create a new address book from them.


To return to Reporting overview screen, use the back link. To view the drill-down detail on other reports, use the More Reports button located at the top right of the screen. This will display a pop-up menu from which you can select the report type as shown below.

If you have purchased an OpenMoves Enterprise account, you can also filter the results displayed here by using our filter report feature. This is located at the right of the screen.


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