Email marketers have a choice when it comes to the type of sent from address they use.
Some may use bulk email software or an email service provider (ESP) that allows them to select to send their emails from - for example - a Hotmail address, e.g. email@example.com
ISPs (Internet Service Providers) will not see this as an authenticated email address. This means the ISP potentially won't know that the email is being sent from a server that is who it claims to be and is authorized to send it. So the chances of this email being accepted and delivered by the ISPs are significantly reduced.
Some may choose to send their emails from their own business domain, e.g. firstname.lastname@example.org
It only takes one spam complaint from an unhappy recipient to get your domain blacklisted. If this happens, you risk your firm's entire transactional email going down. Not a great prospect!
Those who want to succeed at email marketing choose to send their emails from an authenticated and branded customized From Address, e.g. email@example.com
We recommend without exception that our clients take advantage of our customized From Address service. Find out more about the benefits of this service by contacting us.