2 April 2014 Maintenance Upgrade

Program builder: Use 'Last opened date' to re-engage your contacts

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There is a new addition to the program builder trigger suite - Last opened date - allowing you to segment and start programs based upon the last time your contacts opened an email. This data field is available for selection from the start node, and can be used within decision nodes.

This new trigger will enable you to create re-engagement programs with ease.

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