A microsite is a standalone site separate from your main brand website, viewable by anyone on the internet. It can be used, for example, as a dedicated landing site for your email campaigns, as landing pages for individual links in an email campaign or for publishing your newsletter content – without having to change the content or look and feel of your main website.
Each microsite can consist of multiple webpages. You may well require more than one webpage dependent on the number of links in your email campaign.
Creating a microsite
To start creating a microsite, access the Microsite area of the application from the dropdown menu at the very top of the screen (it will probably read Email if you haven't accessed any of the other areas of the application after logging in):
The 'My sites' screen is displayed as shown below:
To create a microsite, select Add new. You are prompted to enter both a name and folder name for your site:
The name you give to your site is for your information only and will not be seen by your recipients. The 'public site folder name' will form part of the URL for this microsite and therefore will be seen by your recipients. Folders names must be unique and therefore you cannot reuse a folder name you have entered for a previous microsite.
Underneath where you enter the public site folder name, you will see text similar to the following:
This is the URL that will be displayed in the browser window address bar when your microsite is accessed. When you complete the folder name, the [please enter] section of this text will be replaced with whatever you have entered as the folder name, as shown in the example below:
Once you have completed this screen, click on the Save and add a page button.
Next, two options are displayed:
The Create a blank page option takes you directly to the 'Page properties' screen, which is described further down.
The Select a site template from your library option will display any templates you created for use with your microsites.
Select the template you wish to use with this microsite and click on the Use button.
You are prompted to enter both a name and a public webpage name for this particular page:
The name you give to this page is for your information only and will not be seen by your recipients. The 'public webpage name' will form part of the URL for this microsite and therefore will be seen by your recipients. Webpage names are unique within a microsite.
Underneath where you enter the public webpage name, you will see text similar to the following:
This is the URL that will be displayed in the browser window address bar when your webpage is accessed. When you complete the webpage name, the [Please select] section of this text will be replaced with whatever you have entered as the webpage, as shown in the example below:
There are several ways you can structure your microsite in terms of the pages you have. You may decide that your microsite is going to be a mini-website and therefore your first page will be equivalent to a home page with links going through to other pages. Alternatively, you may choose to just have a collection of webpages, with different links in your email accessing different webpages.
Once you have completed the page information, click on Next step.
Your template is now displayed within the microsite editor.
Although it's a different type of editor when compared to using EasyEditor, the microsite editor shares basic similarities with it and you can edit text, change style and formatting, change colours, plus insert links and graphics using its toolbar:
You can preview your template at any time by using the Preview button located just above the toolbar.
Once you have finished editing the template, click on the Save page button.
The page you have just created is shown in the list of site pages for this microsite:
To add the next webpage, click on the Add new button. Once again you will be prompted to select the template for the page and to enter the page details. In the example below, a second page has been added which is going to be linked to the first page created:
When this page is saved, it is shown in the list of site pages for this microsite:
We now need to link our second page to our first page. To do this, click on the Edit pencil icon against the first page created (the page you want the link to go from). It will open up in the microsite editor.
Highlight the words or image which you are going to use for the link (in this example it's the words View Offers >> ), then click on the Insert action button located just above the toolbar.
A pop-up window is displayed with two tabs. Click on the Microsite link tab:
Click on the Insert link next to the page you wish to link to. In this example it would be '123Product Offers'. Now you can click on the Save page button and you are returned back to the list of pages for this microsite.
To change the page settings for a particular page, click on the Properties icon.
To preview a page, click on the Preview icon .
Once you have completed all your pages for this microsite, you can return to your overall list of microsites by clicking on either Microsites to the far left of the navigation bar -
- or by mousing over Sites to the far right of the navigation bar and clicking on My microsites from the dropdown list.
Selecting either of these will take you to the 'My sites' screen.
To access the pages of your microsite, click on the View pages icon .
To change your site settings, click on the Properties icon .
As soon as you're happy with all of your microsite pages, your microsite is ready to be accessed from your email campaign.