Configuring program delays

Let's say that you'd like to wait for a set period of time until you follow up a campaign that was sent with another automatic campaign: this is where you will want to add a Delay node to your program.

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In the example we run through here, the program will require a delay of 7 days between campaign sends.

Drag and drop a delay node from the side panel onto the canvas, making sure it attaches to the previous node. Click on the delay node to set the length of the delay. A panel will slide in from the right side of the screen.

Select the amount of days you'd like to set for the delay by either using the incrementing buttons or by making an entry into the field itself. Click Apply when you're happy.

The Delay element will populate accordingly on the canvas.

Optional controls: time of day

By default, a contact will be held in a delay node for a fixed number of days (a multiple of 24 hours).

You also have the option to:

  • Wait until a set time of day; or
  • Wait a set number of days, and until a specific time on that day

Wait until a set time of day

In this scenario, a contact will be held in the delay until the clock next reaches that time. So a contact joining a delay step of "Wait until 11:00" at 10:00 will be held until an hour later that day. A Contact joining a delay step of "Wait until 09:00" at 10:00 will be held until 09:00 the following morning.

Wait a set number of days, and until a specific time on that day

In this scenario, a contact will be held until the given number of days has been reached; and moved on from the delay step at the given time. So a contact joining a delay step of "Wait until 2 days later at 10:00" at 08:00 will be held for 50 hours (just over 2 days). A contact joining a delay step of "Wait until 2 days later at 10:00" at 12:00 will be held for 46 hours (just under 2 days).

An example explaining what would happen to a contact joining the delay step at the current time is displayed below the controls

 

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