'More reports' for campaigns: quick reference by Neal Goldsmith
All of the available campaign reports are listed in the table below.
Read a brief overview of each report, and go straight to any report's supporting article to read more about it (if provided).
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Report name |
Overview |
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Lists all of the contacts the campaign was sent to |
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Lists all of the recipients who are tracked and registered as having opened the campaign |
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Lists all of the recipients who haven't opened the campaign |
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Lists all of the recipients who've clicked at least one link in the campaign |
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Lists all of the pages viewed on your website as a result of recipients clicking through from the campaign. (Data is only provided if site tracking is being used.) |
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Lists all of the replies to the campaign |
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Lists the recipients who've shared your campaign on a social networking site, plus the number of views received |
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ROI |
Records purchasing data resulting from contacts clicking links in the campaign. (Data is only provided if ROI tracking is being used.) |
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Most engaged |
Lists all of the recipients who were most engaged with the campaign, based upon the setting of minimum open(s) and click(s) criteria |
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Email client breakdown |
Provides a full breakdown of all the email clients, plus the versions of those email clients, that the campaign was delivered to |
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Email domain performance |
Lists all of the email domains the campaign was sent to, along with key performance statistics per domain |
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Displays the geographic locations, in the form of a heatmap, from where recipients opened the campaign |
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Links and clicks |
Lists all of the links in your campaign and their click statistics |
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Displays the campaign and overlays it with how many times each link was clicked (as well as providing each link's CTR (click-through rate)) |
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Lists all of the recipients who've unsubscribed via the campaign |
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ISP complaints |
Lists all of the recipients who've registered an ISP complaint against your campaign (thus they've marked it as 'spam' or 'junk'), resulting in the contact being added to your suppression list |
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Lists all of the contacts who couldn't be delivered to due to a soft bounce |
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Lists all of the contacts who couldn't be delivered to due to a hard bounce |
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Lists all of the contacts who weren't sent a campaign (and thus were skipped) due to an external dynamic content request returning no content (an HTTP 204 status code) for the contact |
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Google Analytics |
Displays your Google Analytics data for the campaign. (Data is only displayed if you're tracking your campaign with Google Analytics and you've authorised the connection to Google Analytics in the app.) |
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