More reports

'More reports' for campaigns: quick reference by Neal Goldsmith

All of the available campaign reports are listed in the table below.

Read a brief overview of each report, and go straight to any report's supporting article to read more about it (if provided).

Report name

Overview

Emails sent

Lists all of the contacts the campaign was sent to

Unique openers

Lists all of the recipients who are tracked and registered as having opened the campaign

Non-openers

Lists all of the recipients who haven't opened the campaign

Unique clickers

Lists all of the recipients who've clicked at least one link in the campaign

Page views

Lists all of the pages viewed on your website as a result of recipients clicking through from the campaign. (Data is only provided if site tracking is being used.) 

Replies

Lists all of the replies to the campaign

Social network views

Lists the recipients who've shared your campaign on a social networking site, plus the number of views received  

ROI

Records purchasing data resulting from contacts clicking links in the campaign. (Data is only provided if ROI tracking is being used.)

Most engaged

Lists all of the recipients who were most engaged with the campaign, based upon the setting of minimum open(s) and click(s) criteria 

Email client breakdown

Provides a full breakdown of all the email clients, plus the versions of those email clients, that the campaign was delivered to

Email domain performance

Lists all of the email domains the campaign was sent to, along with key performance statistics per domain

Map of openers

Displays the geographic locations, in the form of a heatmap, from where recipients opened the campaign 

Links and clicks

Lists all of the links in your campaign and their click statistics

Link hotspot

Displays the campaign and overlays it with how many times each link was clicked (as well as providing each link's CTR (click-through rate))  

Unsubscribes

Lists all of the recipients who've unsubscribed via the campaign

ISP complaints

Lists all of the recipients who've registered an ISP complaint against your campaign (thus they've marked it as 'spam' or 'junk'), resulting in the contact being added to your suppression list

Soft bounces

Lists all of the contacts who couldn't be delivered to due to a soft bounce

Hard bounces

Lists all of the contacts who couldn't be delivered to due to a hard bounce

Emails skipped

Lists all of the contacts who weren't sent a campaign (and thus were skipped) due to an external dynamic content request returning no content (an HTTP 204 status code) for the contact

Google Analytics

Displays your Google Analytics data for the campaign. (Data is only displayed if you're tracking your campaign with Google Analytics and you've authorised the connection to Google Analytics in the app.)

 

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