Resources

Web Behaviour Tracking

• Web Behavior Tracking and How it Works...

Email Worksheets

• Planning, testing & reporting worksheet
• ROI Calculator

Announcements

• Upgrade July 5, 2017 - Mobile-only building blocks
• Upgrade February 15, 2017
• Upgrade January 18, 2017
• Updates December 7, 2016
• Upgrade September 21, 2016
• Maintenance and upgrade for August 3, 2016
See all 38 articles

Getting Started

• ★ Using the Outbox
• All about custom 'from' addresses (or CFAs)
• Worksheet: Get a handle on your email marketing schedule
• Using the ReMail tool to resend a campaign to non-engaging subscribers
• Using the campaign approval system
• Forgot Password?
See all 17 articles

Best Practices

• Deliverability
• HTML Recommendations
• Message Design Recommendations

Drag-and-Drop Editor

• ★ Managing images
• ★ Working with Containers & Dividers
• ★ Changing colors
• Supporting Mobile Optimisation
• Adding PayPal payment options to your campaigns
• Building blocks in new-style campaigns
See all 33 articles

Campaign Creation

• Adding buttons to your campaign
• Convert your classic campaigns to Easy Editor campaigns
• Using dynamic rules and personalization on subject lines and 'from names'
• Adding tracking to campaign links
• About custom 'from' addresses
• Am I CASL compliant?
See all 28 articles

Dynamic Content

• How can I use a third party to provide content in an email that I’m sending via the platform?
• Using Link Grouping to Group Campaign Links Together
• Working with external dynamic content
• Using Dynamic Content in campaigns

Contacts

• Explaining contact opt-in types
• Viewing and editing a contact
• Creating and deleting contact data fields
• Creating Seed Lists
• Edit Address Book Settings & Suppress contacts
• Resubscribing an unsubscribed contact
See all 13 articles

Data Segmentation

• Segmenting your contacts - Getting started
• Building a geographical query
• Types of segmentation rules
• Refreshing segments
• Sending a campaign to a segment
• How many segments and address books can I have?

Survey and Forms

• Creating microsites
• Sharing as a link, social, embedded on website or as a Pop-over
• Choosing a survey template
• Designing your survey - an introduction
• Designing your survey - configuring layout elements
• Designing your survey - configuring text box, dropdown, multiple choice and checkbox elements
See all 21 articles

Automation and Triggers

• ★ Automated and Triggered Campaigns - An Overview
• Using exit conditions to remove contacts from a program
• Using quantity splits in programs
• Getting Started with the Program Builder
• How can I set a campaign as a "Triggered Campaign"?
• Activating and deactivating automated programs
See all 16 articles

Transactional Emails

• Using transactional email

Reporting

• View Google Analytics reporting within the application
• Using the 'Emails skipped' report
• Aggregate Account Reporting - New
• Enhanced Split Test Reporting
• Can I compare reporting for multiple campaigns side by side?
• What is the "Replies" report?
See all 30 articles

My Account

• How do I create an API key?
• How do I add another user to the system?

Products and Tools

• ★ How do I control what image and text is previewed when content is shared on Facebook?
• Securing your account with two-factor authentication
• How can I integrate with Salesforce?
• How do I upload a document?
• Using Site and ROI Tracking and Setting up ROI Split testing markers

Lead Scoring

• Using Lead Scoring

Editor Markup Cheat Sheet

• Defining default styles in your templates
• Markup for templates
• Marking up your campaign so EasyEditor can change the width
• Introduction to EasyEditor markup
• Marking up text and images in EasyEditor
• Marking up dropzones and elements
See all 9 articles