About custom 'from' addresses
Setting up a 'from' address takes place when providing your campaign setup details, or it can be accessed by clicking on the first step, Create, from the campaign creation process in the top right of the screen.
The 'from' address is the value you select when using the Select from address dropdown, as shown below:
When your recipients open your email, this is the email address they will see displayed at the top against the 'From' field.
By default, an email address is created for you, but this uses our domain name instead of yours, although your company name is mentioned at the start, email@example.com.
A custom 'from' address is when you use your own domain, i.e. firstname.lastname@example.org.
Why is using a custom from address important?
There are three simple reasons why you should use a customized From Address Get better delivery rates Engage your recipients for better open rates Avoid bringing down your firm's transactional email There are four major benefits of using our ...
What is a custom from address?
The From Address is found under your Campaign Settings. This is the value you select using the Select from address drop-down as shown below. When your subscribers open your email, this is the email address they will see displayed at the top alongside ...
Is it possible to test multiple subject lines, from addresses and creative?
Summary Our system includes a split testing function which enables you to test several different variables within your campaign, such as subject lines, friendly from names, content and even your email from address. Each version of your campaign is ...
How do I complete the Campaign Settings screen?
The Campaign settings screen contains important information that will impact on whether your email is opened by your recipients. The information required on this screen is as follows: Campaign name – this is where you enter or edit the name of the ...
Defining default styles in your templates
Summary You can define styles in a template's HTML that dictate how text and buttons should look. Styles can be selected by a user in EasyEditor. Styles can also be modified in EasyEditor, unless you choose to lock them. Default styles block When ...