Adding a Preference Center or Unsubscribe link to your campaign

Adding a Preference Center or Unsubscribe link to your campaign

Adding a preference center ('update my details') link

If the preference center option isn't already enabled in your account settings (see Adding an unsubscribe link below), then you can add a link to your campaign for a preference center.

add_a_link_to_a_preference_centre_el.png

A preference center link can have the following elements set when added:

  • Text - the words that should be linked

Adding an unsubscribe link

All of our templates include an unsubscribe link by default in order to adhere to spam laws, but you may find you need to add an unsubscribe link elsewhere into your campaign.

When an unsubscribe link is clicked, what it links to will depend upon the unsubscribe settings your account has. This is set under the 'Unsubscribe and preference center settings' section in Account > Account settings.

unsubscribe_and_preference_centre_settings.png

If 'Show the preference center chosen below' is enabled, then all clicks on unsubscribe links will take a recipient through to the preference center.

As such, you can effectively add a 'preference center' link by inserting an unsubscribe link and making the text 'Update your details', 'Want to unsubscribe or change your details?' or something similar. 

add_an_unsubscribe_link_in_EE_el.png

An unsubscribe link can have the following elements set when added:

  • Text - the words that should be linked
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