Adding LassoBack Tracking Code to Your Email Marketing Messages
As of the October updates to the system, most accounts will no longer need to add Lassoback codes to your links!
We have made changed to the platform that allows us to add the code to the Site Analytics, which automatically adds the code to the end of your links once the campaign is sent.
Please make sure NOT to delete the following from Campaign > Advance Features > Site Analytics
------------------------------------------
We want to capture the maximum number of abandoners the LassoBack platform is tracking even if the abandoner did not enter their email address as part of their abandonment. You can help us track more abandoners by adding a small snippet of code to the email blasts you send to your recipients. This will enable us to track and recover recipients that click from the email blast to your site and later abandon. For best results, the code should be added to all links in each email.
Please note that the variables in the following brackets "<<>>" should be replaced with the appropriate value.
<<CAMPNAME>> is the name (or an abbreviation of the name) of the email campaign that you are sending. Please do not use special characters or spaces in the name.
<<EMAIL>> should be replaced with your email platform’s parameter for the recipient’s email data field.
<<API>> is your unique API key. This key can be found on the LassoBack section “Getting Started” under the Account Settings tab.
Links without parameters
For a link without parameters (the link DOES NOT contain a "?" or an "&") you would add the following to the end of your link:
?email=<<EMAIL>>&campname=<<CAMPNAME>>&api=<<API>>
For example, the link http://yourdomain.com/item.html would become:
http://yourdomain.com/item.html?email=<<EMAIL>>&campname=<<CAMPNAME>>&api=<<API>>
Links with parameters
For a link with parameters (the link contains a "?" or an "&") you would add the following to the end of your link:
&email=<<EMAIL>>&campname=<<CAMPNAME>>&api=<<API>>
For example the link http://yourdomain.com/item.html?id=12345 would become:
http://yourdomain.com/item.html?id=12345&email=<<EMAIL>>&campname=<<CAMPNAME>>&api=<<API>>
Adding the complete link is no different than inserting a web link. You may want to use Notepad or WordPad to build out your links and then copy and paste them into your campaign.
Related Articles
OpenMoves for Salesforce - Email Campaigns
The Email Campaigns tab displays the list of Email Campaigns available to the current user along with a variety of status information about each campaign. All Email Campaigns are created using Email Studio or directly in the Marketing Automation ...Welcome to the LassoBack reporting platform!
Welcome to the LassoBack reporting platform! Here is where you will be able to see the statistics for abandonment on your website and for your abandonment campaigns. Your main navigation will be found at the top of the page and is divided into ...OpenMoves for Salesforce - Configuration
Summary The 'Configuration' tab can be used for the update, account linking and configuration of the connector. The tab is usually restricted to administrator users and may not be visible to the majority of users. If and when there's a system ...Deleting previously synchronized campaigns
Administrator permissions are required to remove Email Campaign tracking data from the Email Campaigns and the Contacts/Leads. Each data record in Salesforce is a minimum of 2k. This can mean that previously synchronized complete/old email campaigns ...OpenMoves for Salesforce - Introduction
Summary The OpenMoves for Salesforce articles provide help with sending and analyzing marketing automation campaigns using the OpenMoves for Salesforce connector. They will explain the content of the Marketing Automation screens in Salesforce and ...