Adding links into your campaigns

Adding links into your campaigns

The option to add links (hyperlinks) appears on the ribbon whenever you are working on text or images. We've included some standard links in drag-and-drop editor which we know you'll find useful including the unsubscribe link, which must be included in all campaigns.

When adding links to text, most users will first type text into their campaign, then select that text before clicking the Link button. You also have the option to click your mouse where you want the text link to appear and do the whole thing within the Add a Link option.


A standard link to a webpage can have the following aspects set in the Add a link screen:

  • Color - choose what color your links should be to make them stand out from the surrounding text; common practice is for links to be blue
  • Underline - choose whether or not your links are underlined
  • Text - the words that should be linked
  • Link - the URL of the page you want to link to
  • Link name - the keyword to be used to refer to the link 
  • Do not track this link - if you do not want our application to track clicks on this link

The preview screen shows how this link will appear in the campaign.

    • Related Articles

    • Adding links to documents

      If your account level allows it, you can upload documents and other files to your account which can be linked to from one or more email campaigns. The option to add links appears on the ribbon whenever you are working on text or images. When adding ...
    • Adding tracking to campaign links

      Summary You can automatically add tracking code to your campaigns' link URLs. For example, if you want to track where your traffic comes from, and your website has that capability, then you can automatically have our system add a query string to ...
    • Adding a Preference Center or Unsubscribe link to your campaign

      Adding a preference center ('update my details') link If the preference center option isn't already enabled in your account settings (see Adding an unsubscribe link below), then you can add a link to your campaign for a preference center. A ...
    • Adding social sharing & social links

      Summary Our social tools make it easy for you to enable the sharing of your campaign, as well as allowing you to add direct links to your own social profiles within them. There are two social building blocks: Sharing - allows your recipients to share ...
    • Using Link Grouping to Group Campaign Links Together

      Summary You can use link grouping to group various links from your campaigns together. This benefits your link click reporting and link click segmentation. If you use external dynamic content blocks in your campaigns and they contain links, then link ...