Are mailto links tracked as clicks in reporting?
A mailto link (e.g. mailto:firstname.lastname@example.org) is used to send an email to a specified address.
They will work correctly in your email campaign but are not included when looking at click reporting for your campaign.
Use clicks as the primary metric
Learn why we prioritize using click rate data over open rate data. Overview Data is a core mechanic that drives our platform and helps you make informed decisions for reaching your audience. Open tracking has helped determine the best methods for ...
What is the "Unique Click Through" report?
This report displays the unique number of users who clicked links in your email. Drilling down on this report will display all the email recipients who clicked a link in your email, the number of clicks and which links they clicked. You can filter ...
Compare the performance of multiple campaigns
Learn to use the performance comparison overview to view a visual comparison of your campaigns’ performance. Overview The Performance comparison overview lets you select campaigns to view and compare side-by-side on our campaign comparison table. ...
What are Hot Prospects?
The Hot Prospect report allows you to set the numbers of opens and clicks that constitute a hot prospect. Once set, all users who meet this criterion are displayed. The Hot Prospect report is located in the more reports drop down menu above your ...
What is the "Unique Opens" report?
This report shows the number of emails tracked as being open. This is a worse case scenario as not all email clients or business email servers allow emails to be tracked. Drilling down on this report will display all the email recipients who opened ...