Being a marketer, we understand it can be tough just managing your company, let alone your email marketing campaigns. That’s why, to help you ease any future issues with your sends and deliverability, we’ve come up with a list of deliverability recommendations that you should follow before and after you start sending.
If subscribers fail to recognize the From field, they may delete your message, hurting your “open” ratio.ISPs and subscribers both love to see that you follow a regular schedule because it increases your open rate. Schedule your sends for the same time of the week or if you have a history of sends, you can choose “optimized” to send to subscribers at the time they usually open.
Avoid dirty tricks
What may have been effective in 1997 no longer works today. Remember, being caught red-handed in any of these practices may cause permanent damage to your deliverability ratios:
Of course, this is only a short list. As you can imagine, there are hundreds of key words that can trigger spam filters. You can easily check your spam score when you’re finished creating your message in the Drag & Drop Editor by clicking “Utilities” (next to the Save button) and click on “Spam Check” and we’ll check your content for you!