How can I use a third party to provide content in an email that I’m sending via the platform?
It may be the case that you want to send an email using the OM platform, but you're not looking to generate and store the content or information directly on the platform. Instead, you’re looking to pull all, or some, of the content in from an external source.
This is certainly possible and there are five key methods through which you can do this:
- Use personalization to send data to contacts using contact data fields that are updated via a third party using an API
- Use images that are hosted on a third party URL, including query strings that are dynamic per contact
- Use external dynamic content with query strings to display content per contact
- Use RSS feeds
- Generate the email without using our platform but use our transactional email service just to deliver it
Using Dynamic Content in campaigns
Dynamic Content enables you to tailor your campaign so different groups of your audience receive different content, different offers, images, copy or calls to action. This means you can send one campaign with multiple targeted messages for different ...
Working with external dynamic content
Note: External dynamic content is different to dynamic content. If you which to tailor content based on contact data, dynamic content is generally easier to use. You can find out more at our Using dynamic content in campaigns article. Summary ...
Reviewing your email design
The top bar of the editor has a number of tools to help you review your campaign/template. As well as the Preview button, you can find tools under the Utilities menu to check your links, statistics and spam score. Show Links When you select the ...
Adding HTML to email templates
Summary Recommended starting point We recommend using our 'Start from scratch' templates as a starting point to create your own email templates. These email templates include the most up-to-date HTML and CSS that make your email campaigns responsive ...
Previewing your campaign
The preview tool can be accessed using the preview button above the main ribbon, and from various other parts of the application. When you use the Preview option, a new window opens to show how your email will look. You can review both the HTML and ...