How do I enable Google Analytics within my account?

How do I enable Google Analytics within my account?

To access Site analytics, select Campaigns from the left-hand navigation pane and then Advanced Features from the sub-menu that appears. Now select the Site analytics tab.


Adding tracking code to links
To enable Google friendly links, click the radio button and the correct query string is automatically generated to track your campaigns.


Now click on the SAVE button.

This will automatically add the following to your links:

utm_medium=email - noting that the medium by which someone arrived on the site was via email
utm_source=Your+company+name - noting that the name of the company referring the visitor to the site; this is the company name set in your My Account area
utm_campaign=CampaignID_Your+campaign+name - noting which campaign it was that referred the user to the site
utm_content=Your+link+name - noting which link in the campaign it was that got clicked
But now, as well as checking campaign reports, you need to open Google Analytics too, that’s not cool. Do you know what’s cool? Seeing your Google Analytics right in your email marketing application...

Viewing Google Analytics reports within the application
To allow us to pull your analytics data into the reports you'll need to authorize the connection to Google Analytics. On the site analytics tab click the Authorize Connection button. If you are logged into your Google account already, that's it; if not, you'll need to enter your username and password and you're done.




Now when you go to reporting, in the More reports menu you'll see a Google Analytics report. When you first open it we'll ask you which Google Analytics profile the campaign was for, we'll remember this for next time. But if you can always change it, this is handy for campaigns that may affect more than one of your profiles.

It's worth waiting at least 48 hours before checking your statistics because as well as waiting for users to receive your email, you may need to wait for Google Analytics to process any visit activity.

    • Related Articles

    • Account analytics for email

      Use account analytics to examine your email marketing data across your account. Account analytics is a great way to view all of your email marketing data from your account in one place. Account analytics can help you: See how your account is ...
    • More reports for campaigns: quick reference

      More reports for campaigns: quick reference All of the available campaign drill-down reports are listed in the table below, which provides a brief overview of the report and a link to an available supporting article (if you'd like to read more about ...
    • How do I use the Filter Report Function?

      If you want to see data for specific contacts in a report, click Filter: Showing all in the top-right of the page. This filter gives you the following four options: Filter by address book Filter by segment Filter by split test variation Filter by ...
    • Use clicks as the primary metric

      Learn why we prioritize using click rate data over open rate data. Overview Data is a core mechanic that drives our platform and helps you make informed decisions for reaching your audience. Open tracking has helped determine the best methods for ...
    • What does the Map of unique opens show?

      With an Enterprise level account, the map of unique opens allows you to see where your prospects are opening your emails throughout the world. View hot-spots on a map, select map areas at the click of a mouse and instantly create data segments by ...