Is it possible to test multiple subject lines, from addresses and creative?

Is it possible to test multiple subject lines, from addresses and creative?


Our system includes a split testing function which enables you to test several different variables within your campaign, such as subject lines, friendly from names, content and even your email from address. Each version of your campaign is analyzed to determine which is performing the best and the balance of your emails are sent using that version. This allows you to test and maximize your campaign using the best performing content.

You can choose the metric with which a split test winner is judged - opens, clicks and ROI.

Enabling and setting up split testing

Use the Create stage (step 1) of campaign creation to enable the use of split testing. Click on Split test settings split_test_settings_button.png to access the following options - subject lines, friendly from name, creative and from address:


You can select one, some or all of these options. Make your selections by using the checkboxes alongside each one and then clicking Apply.

You will note that you now have a version A and a version B of your campaign to set up, as indicated by the tabs. 


Simply click on the different tabs to switch between the different versions of your campaign.

You can add more versions to set up by clicking on the plus tab, up to a maximum of 10. 


If you want to revisit and edit your split testing setup, you can do this at anytime during the campaign creation process by clicking on step 1 Create and then selecting Split test settings.

Once you've finished setting up your split test versions, click Save or Save & continue to move on to content creation.

    • Related Articles

    • Using dynamic rules and personalization on subject lines and 'from names'

      Summary In the same way that you can use personalisation and dynamic content in your email content, you can also use personalisation and dynamic rules to determine what subject line and 'from' name a contact should see. Personalisation — inserts data ...
    • Adding a contact to the 'Test' address book

      You can add a new contact to your 'Test' address book by either: going to Contacts, finding your 'Test' address book and adding them, or adding them during the campaign test send process (read on to find out how) Information You can't upload a list ...
    • What is a test address book?

      The Test address book is supplied so that you can perform test sends on your emails prior to releasing your campaign. It is essential that you do this!
    • Inserting borders, padding and dividing lines into your campaign

      Our Drag-and-Drop Editor makes it simple to add borders, padding and dividing lines into your campaigns. Here's an example of using our borders and padding tool to create a dashed grey line separating two news items in a newsletter.   To do this, and ...
    • About custom 'from' addresses

      Setting up a 'from' address takes place when providing your campaign setup details, or it can be accessed by clicking on the first step, Create, from the campaign creation process in the top right of the screen. The 'from' address is the value you ...