What does the Map of unique opens show?

What does the Map of unique opens show?

With an Enterprise level account, the map of unique opens allows you to see where your prospects are opening your emails throughout the world. View hot-spots on a map, select map areas at the click of a mouse and instantly create data segments by geographical selections.

To access this tool, click on More Reports from within a campaign report and then select Map of unique opens.

The Map generates and is displayed on screen as shown below.

 geo-map-1.PNG


You can use the slider bar to zoom in on the map and you can move to a different area of the map by using the direction control. You can also move the map by holding down your left mouse button and dragging the map to the area you want.

To select a particular area of the map click on one of the selector shapes in the menu along the top and then draw the shape on the map. You can add multiple areas.

 geo-map-2.PNG

You can delete the shape by click on the red x. If you want to change the shape by adding more corner point you can click on the add more points button You can then drag the corners to your own shape.

You can also select the size of the shape by the width and height in miles.

geo-map-3.PNG

Once you have selected your area you will see in the bottom right hand side of the screen the number of contacts contained in that area. You can create an address book from the contacts selected by clicking on Add these contacts to an address book.

Type in the name of the new address book in the popup.

 geo-map-4.PNG

    • Related Articles

    • What is the "Unique Opens" report?

      This report shows the number of emails tracked as being open. This is a worse case scenario as not all email clients or business email servers allow emails to be tracked. Drilling down on this report will display all the email recipients who opened ...
    • What is a Unique User Click through?

      Unique user click through - this shows you the unique number of users who clicked links in your email.
    • What is the "Unique Click Through" report?

      This report displays the unique number of users who clicked links in your email. Drilling down on this report will display all the email recipients who clicked a link in your email, the number of clicks and which links they clicked. You can filter ...
    • Use clicks as the primary metric

      Learn why we prioritize using click rate data over open rate data. Overview Data is a core mechanic that drives our platform and helps you make informed decisions for reaching your audience. Open tracking has helped determine the best methods for ...
    • Compare the performance of multiple campaigns

      Learn to use the performance comparison overview to view a visual comparison of your campaigns’ performance. Overview The Performance comparison overview lets you select campaigns to view and compare side-by-side on our campaign comparison table. ...