What is a test address book?

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• Adding a contact to the 'Test' address book

  You can add a new contact to your 'Test' address book by either: going to Contacts, finding your 'Test' address book and adding them, or adding them during the campaign test send process (read on to find out how) Information You can't upload a list ...

• Is it possible to test multiple subject lines, from addresses and creative?

  Summary Our system includes a split testing function which enables you to test several different variables within your campaign, such as subject lines, friendly from names, content and even your email from address. Each version of your campaign is ...

• What is a custom from address?

  The From Address is found under your Campaign Settings. This is the value you select using the Select from address drop-down as shown below. When your subscribers open your email, this is the email address they will see displayed at the top alongside ...

• Adding a link to an email address

  You can insert a link into your campaign that when clicked upon will start an email from the contact to a specified email address with a specified subject line. The option to add links (hyperlinks) appears on the ribbon whenever you are working on ...

• Why is using a custom from address important?

  There are three simple reasons why you should use a customized From Address Get better delivery rates Engage your recipients for better open rates Avoid bringing down your firm's transactional email There are four major benefits of using our ...