What is the "Unique Opens" report?

What is the "Unique Opens" report?

This report shows the number of emails tracked as being open. This is a worse case scenario as not all email clients or business email servers allow emails to be tracked.

Drilling down on this report will display all the email recipients who opened this campaign and the number of times they opened it.

 unique-opens-1.jpg

The first column shows the number of opens alongside each email address. Clicking on the More details icon will display a window showing the date and time of each open.

 unique-opens-2.jpg

Clicking on the Exports drop down will display a menu. This enables you to export the contacts list out to a CSV file or you can create an Address Book from these recipients.

unique-opens-3.jpg

To return to Reporting overview screen, use the back link. To view the drill down detail on other reports, use the More Reports drop down button located at the top right of the screen. This will display a menu from which you can select the report type as shown below.

unique-opens-4.PNG

    • Related Articles

    • What does the Map of unique opens show?

      With an Enterprise level account, the map of unique opens allows you to see where your prospects are opening your emails throughout the world. View hot-spots on a map, select map areas at the click of a mouse and instantly create data segments by ...
    • What is the "Unique Click Through" report?

      This report displays the unique number of users who clicked links in your email. Drilling down on this report will display all the email recipients who clicked a link in your email, the number of clicks and which links they clicked. You can filter ...
    • Can I print or PDF my campaign report?

      To print a report for your campaign, select Reporting from the left navigation menu. The main reporting screen will be displayed which details a list of all sent campaigns for the current month. Open the detailed view by clicking on the campaign ...
    • What is a Unique User Click through?

      Unique user click through - this shows you the unique number of users who clicked links in your email.
    • What is the "Emails Sent" report?

      The Emails sent report shows how many emails in total were sent for this particular campaign. Drilling down on this report will display all the email recipients who were sent this campaign.   Clicking on the Export button will display a drop down ...