Whats the difference between a hard and soft bounce?
A hard bounce is an invalid email address and will be placed in the suppression list.
A soft bounce is an email address where delivery was unsuccessful but it doesn't necessarily mean the email is invalid.
What is the "Soft Bounces" report?
This report shows the number of temporarily undeliverable email addresses. There are a number of reasons why an email will soft bounce but generally this is because of Server issues or mailbox full replies. How many times an email is allowed to ...
How do I use the Filter Report Function?
If you want to see data for specific contacts in a report, click Filter: Showing all in the top-right of the page. This filter gives you the following four options: Filter by address book Filter by segment Filter by split test variation Filter by ...
What is the "Unsubscribe Requests" report?
This report shows how many recipients have asked to be removed from your address book(s) by clicking on the unsubscribe link in your email. This also includes those recipients who have reached their bounce threshold (as set under Contacts > ...