Why is using a custom from address important?
There are three simple reasons why you should use a customized From Address
- Get better delivery rates
- Engage your recipients for better open rates
- Avoid bringing down your firm's transactional email
There are four major benefits of using our customized From Address service:
Get more of your emails into the inbox. Our customized from addresses are fully configured for authentication, confirming to the ISPs that you are who you say you are. This is essential for getting more of your emails delivered into inboxes.
Build your online brand and trust to improve your open rates. Your recipients will see only your brand in the custom from address - no mention of your ESP or webmail provider. Making sure your 'from address' is fully branded like this will help increase your open rates.
Protect your company domain name and your transactional emails. Using a branded custom from address will protect your company transactional and business emails from being affected by black listings from organisations such as SpamHaus - due to spam complaints. If your customized address does accidentally get blacklisted, the Support team step in and take the necessary steps to get the domain unblacklisted as soon as possible using the excellent relationships we hold with ISPs.
Our customized From Address service represents outstanding value. When you order a customized From Address from us, we do all the work for you. For a small admin fee, we'll purchase a domain name of your choice - very close to your corporate domain name. We will also include custom tracking links in your emails. Then we'll set up all the configuration and authenctication required, so you don't need to.
What is a custom from address?
The From Address is found under your Campaign Settings. This is the value you select using the Select from address drop-down as shown below. When your subscribers open your email, this is the email address they will see displayed at the top alongside ...
About custom 'from' addresses
Setting up a 'from' address takes place when providing your campaign setup details, or it can be accessed by clicking on the first step, Create, from the campaign creation process in the top right of the screen. The 'from' address is the value you ...
Using Dynamic Content in campaigns
Dynamic Content enables you to tailor your campaign so different groups of your audience receive different content, different offers, images, copy or calls to action. This means you can send one campaign with multiple targeted messages for different ...
Using dynamic rules and personalization on subject lines and 'from names'
Summary In the same way that you can use personalisation and dynamic content in your email content, you can also use personalisation and dynamic rules to determine what subject line and 'from' name a contact should see. Personalisation — inserts data ...
How do I send a campaign that's using split testing?
Step 4 of the Campaign Creator -- Contacts -- will enable you to set your split test parameters. If you have already closed your campaign down, then select My campaigns from the drop list that appears when rolling over Campaigns along the top bar ...