Data Segmentation
Set up a preference center
Improve communications with your contacts by giving them an easy way to manage how you contact them and what data you hold about them. The preference center allows contacts to: Change their details Change their marketing preferences Change the lists ...
How many segments and address books can I have?
You can create up to 100 segments to analyse and manage your data. Each of these can have as many as 30 rules included. Your account will also have a limit on the number of address books it can have, depending on your account level; segments count ...
Sending a campaign to a segment
The fourth step of the campaign creation process ('Contacts') allows you to select address books and/or segments to send your campaign to. However, you can also access the same screen from Campaigns > My campaigns and clicking on the Send ...
Refreshing segments
You can see when a segment was last refreshed by going to Contacts > Segments and looking at the 'Last updated' column. To update a segment with the latest data, click on the Refresh icon. All segments require manual refreshing using this button; no ...
Types of segmentation rules
Using our drag and drop segments tool, there are a number of different rules you can use to create a segment. Depending on the base rule you will get different options. Segmenting on address books By default your segment will include contacts from ...
Building a geographical query
If you are interested in creating an address book based upon the location of your contacts, you can build a geographical query. It produces a mapped view according to the zipcodes in any address books or segments you select (this function can only be ...
Segmenting your contacts - Getting started
What are segments? Good email marketing relies on sending relevant content to your contacts. To simplify the process of finding the right contacts for a campaign, we have two types of lists for managing contacts: address books and segments. Address ...
Segment templates
Segmenting and targeting your audience effectively can lead to extremely powerful results. Our segment builder has always been there to help you achieve this. However, it may be the case that you need some inspiration to get going. And now we're ...