Campaign Creation
Edit the source code of an email campaign
Fine-tune your code and customize it exactly how you want it. Before you start Things you need to know: Only edit the source HTML if you understand what you are doing. Otherwise, you might break your template. Edit the HTML for the entire campaign ...
Add, edit, and style the Text block
Add text to your email campaigns and personalize the text's color, size, and style. The text editing toolbar appears at the top of the Drag-and-Drop Editor design window. Before you start Things you need to know: You need to select a text box inside ...
Review tools for email campaigns: the Utilities menu
Drag-and-Drop Utilities menu has a number of tools to help you review your campaign. The Utilities menu lets you manage your campaign styles, check your spam score, statistics, and links. You can also restore a previous version of your campaign or ...
Uploading your own HTML email templates
To upload a template, if enabled on your account, you will need an HTML file and the relevant images at point of upload. These can be individual files or a zip file. Browse to find files for uploaded including one HTML file and any images that are ...
How do I send a campaign that's using split testing?
Step 4 of the Campaign Creator -- Contacts -- will enable you to set your split test parameters. If you have already closed your campaign down, then select My campaigns from the drop list that appears when rolling over Campaigns along the top bar ...
Is it possible to test multiple subject lines, from addresses and creative?
Summary Our system includes a split testing function which enables you to test several different variables within your campaign, such as subject lines, friendly from names, content and even your email from address. Each version of your campaign is ...
How do I delete a template?
Templates can be deleted through the My Templates tab. To delete a template, select Campaigns from the navigation bar and then select Template Library from the sub-menu that appears. The default view is My templates. Hover your mouse over a template ...
How can I review my campaign summary?
If you are already editing your campaign, you can review your campaign summary by clicking on step 5 at the top of the screen. If you have closed your campaign then select Campaigns from the navigation menu and your campaigns list is displayed. Click ...
What is the "Summary" in the Campaign Creator?
The Summary screen enables you to review your campaign details. You are also taken to this screen as Step 5 -- Send. This allows you to check your campaign before you send it.This screen provides a summary of the campaign selected including your ...
Send Time Optimization
If you want to maximize your open rate you can try the new “Send Time Optimization” feature that allows you to send emails to subscribers based on their last open time. When sending a campaign, you can now enable a new 'send time optimization' option ...
How can I group campaigns together?
Summary Adding a tag or tags to your campaigns allows you to filter your campaigns in reports and listings. For example, tagging appropriate campaigns with 'Newsletters' will enable you to filter by it and gain a clear view of how just your ...
Improved Campaign Tagging
We've introduced improved campaign tagging to allow for easier management of your campaign tags. Firstly, you'll find you can now add campaign tags at the campaign creation stage. Secondly, you can select a new ‘Manage campaign tags’ option from the ...
Am I CASL compliant?
Summary On July 1, 2014 the Canadian Anti-Spam Legislation (CASL) came into effect. This not only affects how Canadian businesses send emails, but also any business that sends marketing emails to Canadian recipients. It is designed to combat ...
How are "replies" to campaigns handled?
When you send out a campaign, when a recipient replies to your email a copy of their reply are automatically stored in the reporting area against that particular campaign. You will be able to read the replies by accessing the reporting. You also have ...
Why is using a custom from address important?
There are three simple reasons why you should use a customized From Address Get better delivery rates Engage your recipients for better open rates Avoid bringing down your firm's transactional email There are four major benefits of using our ...
Convert your classic campaigns to Easy Editor campaigns
Please note: Classic Editor will be fully retired and no longer available from Wednesday March 2nd 2016. All campaigns will then be opened in Easy Editor. Summary You can now convert 'classic' campaigns to Easy Editor campaigns automatically. This ...
How long does it take inbox preview to generate?
Results will start appearing within 15 minutes but it can take up to 30 minutes for all your results to be returned.
Adding a contact to the 'Test' address book
You can add a new contact to your 'Test' address book by either: going to Contacts, finding your 'Test' address book and adding them, or adding them during the campaign test send process (read on to find out how) Information You can't upload a list ...
What is a test address book?
The Test address book is supplied so that you can perform test sends on your emails prior to releasing your campaign. It is essential that you do this!
Adding buttons to your campaign
Summary EasyEditor allows you to easily add buttons to your responsive campaign by dragging and dropping in the Button building block. Contacts clicking on the button will be taken to wherever or whatever you set the button to link through to. Adding ...
Adding tracking to campaign links
Summary You can automatically add tracking code to your campaigns' link URLs. For example, if you want to track where your traffic comes from, and your website has that capability, then you can automatically have our system add a query string to ...
Using dynamic rules and personalization on subject lines and 'from names'
Summary In the same way that you can use personalisation and dynamic content in your email content, you can also use personalisation and dynamic rules to determine what subject line and 'from' name a contact should see. Personalisation — inserts data ...
How do I change the campaign settings?
Campaign settings can be changed using the Summary option available either from the Overview screen (if the campaign was recently edited). Or the settings can be changed using the My Campaigns screen. Click the Summary option so that the Campaign ...
How do I complete the Campaign Settings screen?
The Campaign settings screen contains important information that will impact on whether your email is opened by your recipients. The information required on this screen is as follows: Campaign name – this is where you enter or edit the name of the ...
What are the different types of email from-address on the Campaign Settings page?
Email marketers have a choice when it comes to the type of sent from address they use. Some may use bulk email software or an email service provider (ESP) that allows them to select to send their emails from - for example - a Hotmail address, e.g. ...
About custom 'from' addresses
Setting up a 'from' address takes place when providing your campaign setup details, or it can be accessed by clicking on the first step, Create, from the campaign creation process in the top right of the screen. The 'from' address is the value you ...
What is a custom from address?
The From Address is found under your Campaign Settings. This is the value you select using the Select from address drop-down as shown below. When your subscribers open your email, this is the email address they will see displayed at the top alongside ...