Whereas our segmentation and program tools can be used to target specific contacts with campaigns; our personalization tools allow you to fine tune the content of your campaigns and landing pages to create highly relevant content that is customized to each contact.
The following tools can be used for personalization:
Can be used to insert values such as a contact's name, or account manager, or current point balance in:
Dynamic rules can be used to show different bits of content depending on a contact's data fields. This could be used to show different content for customers with different local stores; or to show different services to customers on different service packages; or to show different suggested merchandise based on a contact's age and gender.
Dynamic rules can be applied to:
If external dynamic content is enabled on your account, it enables you to provide campaign content through a URL endpoint.
You can pass data to your URL by attaching an email address or contact data fields to the query string, allowing you to use your own web server to provide personalization for each contact.
External dynamic content can be used in:
The above sections cover how you can personalize the content of your landing pages and emails based on contact data; but that's not the only way you can personalize the marketing your contacts engage with. Send time optimization, segmentation, and targeting through automation will all lead to personalized, more relevant experience.