Using Dynamic Content in campaigns
Dynamic Content enables you to tailor your campaign so different groups of your audience receive different content, different offers, images, copy or calls to action. This means you can send one campaign with multiple targeted messages for different ...
Working with external dynamic content
Note: External dynamic content is different to dynamic content. If you which to tailor content based on contact data, dynamic content is generally easier to use. You can find out more at our Using dynamic content in campaigns article. Summary ...
Using Link Grouping to Group Campaign Links Together
Summary You can use link grouping to group various links from your campaigns together. This benefits your link click reporting and link click segmentation. If you use external dynamic content blocks in your campaigns and they contain links, then link ...
How can I use a third party to provide content in an email that I’m sending via the platform?
It may be the case that you want to send an email using the OM platform, but you're not looking to generate and store the content or information directly on the platform. Instead, you’re looking to pull all, or some, of the content in from an ...