Reporting
Account analytics for email
Use account analytics to examine your email marketing data across your account. Account analytics is a great way to view all of your email marketing data from your account in one place. Account analytics can help you: See how your account is ...
More reports for campaigns: quick reference
More reports for campaigns: quick reference All of the available campaign drill-down reports are listed in the table below, which provides a brief overview of the report and a link to an available supporting article (if you'd like to read more about ...
Compare the performance of multiple campaigns
Learn to use the performance comparison overview to view a visual comparison of your campaigns’ performance. Overview The Performance comparison overview lets you select campaigns to view and compare side-by-side on our campaign comparison table. ...
Use clicks as the primary metric
Learn why we prioritize using click rate data over open rate data. Overview Data is a core mechanic that drives our platform and helps you make informed decisions for reaching your audience. Open tracking has helped determine the best methods for ...
What is the "Soft Bounces" report?
This report shows the number of temporarily undeliverable email addresses. There are a number of reasons why an email will soft bounce but generally this is because of Server issues or mailbox full replies. How many times an email is allowed to ...
What is the "Forwards to a Friend" report?
This report shows the number of recipients who passed your email onto a colleague using the Forward to friend link. This type of link can be inserted into your template using our Forward to a friend function. Drilling down on this report will display ...
What is the "Unsubscribe Requests" report?
This report shows how many recipients have asked to be removed from your address book(s) by clicking on the unsubscribe link in your email. This also includes those recipients who have reached their bounce threshold (as set under Contacts > ...
Can I filter my view of Contact activity?
The Contact Activity report details all your contact history for any individual in your contacts address book. The report shows which address books and segmentation queries an individual is in and which campaigns they have been sent, opened and ...
What is the "Emails Sent" report?
The Emails sent report shows how many emails in total were sent for this particular campaign. Drilling down on this report will display all the email recipients who were sent this campaign. Clicking on the Export button will display a drop down ...
How often are the email reports updated?
The report begin updating almost as soon as your contacts start interacting with your emails. If you refresh or reload your browser when in the reporting screen you can see the latest statistics.
What is a Unique User Click through?
Unique user click through - this shows you the unique number of users who clicked links in your email.
Can I schedule reports to be emailed to me?
If you want to keep key colleagues in the loop about how your campaigns are performing, then you can schedule up to 25 email addresses to automatically receive up-to-date reports on either a daily basis or a weekly basis. Scheduling emailed campaign ...
What is the "Non Openers" report?
This report shows those recipients who have not opened your email. Drilling down on this report will display all the email recipients who did not open your email. Clicking on the DISPLAY button will show a drop down. You can change the order the ...
What are Hot Prospects?
The Hot Prospect report allows you to set the numbers of opens and clicks that constitute a hot prospect. Once set, all users who meet this criterion are displayed. The Hot Prospect report is located in the more reports drop down menu above your ...
What does the Map of unique opens show?
With an Enterprise level account, the map of unique opens allows you to see where your prospects are opening your emails throughout the world. View hot-spots on a map, select map areas at the click of a mouse and instantly create data segments by ...
What is the "Unique Click Through" report?
This report displays the unique number of users who clicked links in your email. Drilling down on this report will display all the email recipients who clicked a link in your email, the number of clicks and which links they clicked. You can filter ...
What is the "Unique Opens" report?
This report shows the number of emails tracked as being open. This is a worse case scenario as not all email clients or business email servers allow emails to be tracked. Drilling down on this report will display all the email recipients who opened ...
Whats the difference between a hard and soft bounce?
A hard bounce is an invalid email address and will be placed in the suppression list. A soft bounce is an email address where delivery was unsuccessful but it doesn't necessarily mean the email is invalid.
Are mailto links tracked as clicks in reporting?
A mailto link (e.g. mailto:recipient@companydomain.com) is used to send an email to a specified address. They will work correctly in your email campaign but are not included when looking at click reporting for your campaign.
Can I print or PDF my campaign report?
To print a report for your campaign, select Reporting from the left navigation menu. The main reporting screen will be displayed which details a list of all sent campaigns for the current month. Open the detailed view by clicking on the campaign ...
How do I enable Google Analytics within my account?
To access Site analytics, select Campaigns from the left-hand navigation pane and then Advanced Features from the sub-menu that appears. Now select the Site analytics tab. Adding tracking code to links To enable Google friendly links, click the ...
What is the "Page Views" report?
This report shows email activity on your website as subscribers click through from your email to your website. For this report to register you need to use our Page Tracking feature so that we can track this activity. Drilling down on this report will ...
How do I use the Filter Report Function?
If you want to see data for specific contacts in a report, click Filter: Showing all in the top-right of the page. This filter gives you the following four options: Filter by address book Filter by segment Filter by split test variation Filter by ...